Can virtual world protests work?

Second Life still has only 25,000 people at a time so one might think that protesting there might have the effect as staging a rally in my hometown of Ada, OK. Yet many of the people in SL are very connected with circles within and without that virtual world and the press has often taken an event in SL and amplified it because of its novelty.

Thanks to Rik and Beth for the heads up on a anti-escalation protest scheduled tomorrow - Monday at 2 pm PST in Second Life - Avatars Against the War! Actions for peace in the Metaverse Jan 27-29.

Being a refugee

This post presumes familiarity with the 3D online world Second Life. Disclosures: I work at Omidyar Network which is an investor in Linden Lab the company that runs Second Life. I used to work at Linden Lab and have stock options in the company.

Years ago, a friend of mine returned from a visit to the Holocaust Museum in Washington, DC and described a very powerful interactive exhibit. Visitors are issued an ID card for a real person who suffered in the Holocaust and was the same sex and age as the visitor in 1940. Here’s a description I found via Google.

"I entered the U.S. Holocaust Memorial Museum, I received Identification Card #2855. For the next four hours I became Malvin Katz Fried, a real Hungarian Jewish woman about my own age during the Holocaust.The industrial steel elevator I took to start my tour on the fourth floor immediately seemed as confining as the railroad boxcars that carried so many Jews to their deaths. Then as I threaded my way inexorably downward, through the history the displays recount, I lived Malvin's times and her personal story."


Two years ago, a group of Second Life residents created “Neverland,” which recreated Londonin 1900. A wonderful part of the environment was the fact that free avatars were available to visitors. You could choose not just a costume but also a set of body characteristics that turned you into a pirate, policeman, or various Victorian characters. So you were essentially transformed and the sense of belonging, of being immersed in the environment, was much richer. Eventually Neverland made the New World Notes, was Slashdotted and written up in the New York Times.

Consider if these ideas were combined in Second Life as a way to encourage people to empathize with refugees in Darfur .We could take the stories of real life refugees, combine elements into ten different lives and create ten avatars to represent them. Visitors could select a character that reflects their own sex and age and transform their regular avatar into that of the refugee.

After the visitor assumes their appearance, he or she can be directed on a journey through the camp to learn about the refugees’ history – why they came to the camp, their family, and even their personality. At the same time the visitor can learn about the issues camp-dwellers face over the course of a day: food, water, shelter, hygiene, etc. as well as information about what needs to be done to improve the situation.

The key to Neverland’s success was attracting the volunteer efforts of the best avatar creators, builders and coders in Second Life. I think this is the sort of idea that would excite them and it would be easy to recruit them to our cause.

I feel like if the idea succeeds like I think it can, it will be extremely popular inside Second Life. It also has the potential to create a much wider impact through publicity, attract more people to omidyar.net and spark more activism.